Sydney-Based Google Ad Grants Management
Google Ad Grants: Grow Your Non-Profit
Get $10,000 USD per month in free ad spend from Google for your Non-Profit. We help with Ad Grants account setup and management, optimisation & policy adherence.
Our Google Ad Grants Services
End-to-end management to help your nonprofit maximize free advertising
Ad Grants Application, Ad Account Setup, Google Analytics configuration, and Google Tag Manager implementation.
Your Business Objectives, Account Structure, Account Management, Ad Grants Policy Checks, and Monthly Reporting.
Setup Google Ads, Google Analytics, Google Tag Manager and Conversion Tracking to track the NFP business outcomes you want: phone calls, donations, enquiries.
Track, report and increase Leads, Enquiries, Phone Calls and Donations with clear monthly reporting.
Google Grants Best Practice
We know all the tricks, Grants account policies and we follow best practicesAdWords Grants Rules
There are special rules for Grants accounts: 5% CTR requirement, no single-word or overly generic keywords, no low quality score keywords, and more.
Ad Grant Limitations
Grants accounts have limitations that make optimization more difficult. Limits such as $2.00 CPC bids restrict the reach of Grants ads.
Policy Changes
In January 2018 Google updated their policies, resulting in deactivation of many legacy NFP Grants accounts. We keep you compliant.
Grants for NFP Since 2014
We've been growing Australian NFP's by managing Ad Grants accounts successfully since 2014.
Why Choose Us
Managing NFP Google Ad Grants accounts since 2014Maximise the Opportunity
We can maximise the opportunity and spend of your Google Ad Grants account. Google Ad Grants drives Leads, Phone Calls, Enquiries and Donations.
Navigate the Complexity
Google Ads is complex. And Ad Grants has its own rules, policies and limitations. We can navigate the complexity, keep you on track and get the most out of your Grants account.
$10K USD Free Advertising
A huge opportunity with $10K USD per month of free advertising spend for eligible non-profits.
Stay Compliant
We ensure your account stays compliant with Google's policies so you never risk suspension or deactivation.
Some of Our NFP Clients
FAQs
Google Ad Grants FAQs
Common questions about the Google Ad Grants program
What is Google Ad Grants?
Google Ad Grants provides eligible nonprofits with up to $10,000 USD per month in free Google Search advertising. It's like a paid Google Ads account, but the clicks are free.
Who is eligible for Google Ad Grants?
Australian nonprofits registered with the ACNC and meeting Google's eligibility criteria. Government entities and hospitals are generally excluded. DGR status is preferred.
What are the special rules for Grants accounts?
Grants accounts must maintain a 5% click-through rate (CTR), cannot use single-word or overly generic keywords, cannot have low quality score keywords, and have a $2.00 maximum CPC bid (unless using Smart Bidding).
What happens if we don't comply with the rules?
Google will suspend or deactivate your account. In January 2018, Google updated their policies resulting in deactivation of many legacy NFP Grants accounts. Our compliance monitoring prevents this.
What are the limitations of Ad Grants?
The $2.00 CPC bid limit restricts the reach of Grants ads for competitive keywords. The grant only covers Search campaigns (not Display, Video, or Shopping). These limitations make optimization more challenging.
Can we use both Ad Grants and paid Google Ads?
Yes. Many nonprofits use their grant for awareness and then add a paid account for competitive keywords, remarketing, Display, and YouTube campaigns.
Find out how we can help you
Call 02 8003 3026 or contact us to learn how your nonprofit can access $10,000 USD per month in free Google Ads.