AEO · GEO · LLM visibility
AI search visibility, measured and acted on
Google's AI Overviews, ChatGPT and Gemini can answer buyers' questions before they reach an ad or a website. We check what those answers say about you and your competitors, change what can be changed, and look at the result in your own data. If you advertise on Google, we start from the searches you already pay for.
What we check
Six questions, answered with evidence
We use AEO, GEO and LLM visibility to describe this work: checking whether AI names, cites and accurately describes your business.
In Google's AI Overviews
On your key searches, does Google show an AI Overview? Who does it name and cite, and is one of your pages among them? We check city by city, and where your ads appear in the same results, alongside them.
In AI assistants
When buyers ask ChatGPT, Gemini or Google's AI Mode which provider to choose, are you named? Who is named instead?
The sites AI cites
Which review, comparison and partner pages do those answers cite or list as sources? Are you on them, and how are you shown?
Competitors' offers and ads
What competitors' key pages say about offers and prices, and the Google ads of theirs we observe, on the results page and in Google's Ads Transparency Center.
Organic rankings by city
Where you and your competitors rank organically, read across repeated checks rather than a single one, with Google Search Console alongside.
In your own numbers
Traffic from AI assistants and search that your analytics can identify, and the sales or enquiries it records, with Search Console and Google Ads alongside. Where tracking has gaps, we say so.
What we do with it
From findings to actions
For each agreed action we set an owner, a review date and what we will measure. We report unchanged and inconclusive results too.
Briefs for pages and partners
Evidence-backed briefs for pages to build or fix, and for the review and partner sites worth approaching.
Changes in the accounts we manage
Where we run your Google Ads, we make the ad and keyword changes ourselves, and landing page and Shopping feed changes where we have agreed access.
A short report
What we found, what we did and what comes next, with a few actions at most. Nothing from this work changes your accounts or website automatically.
How we measure
Evidence you can re-check
Every finding is dated and saved
The answer, results page or web page behind each finding is saved with the date it was captured, and for search results the location it was requested from, so it can be checked again.
No visibility score
A single score hides which engine, question and day it came from. We report what was seen, where and when.
One check is not a rank
AI answers and rankings vary from one check to the next, so we look at repeated checks and report the positions seen and how often you appeared at all, not a single position.
AI Overviews that load late
When the first search response gives only a link to the AI Overview, not its text, we request the text separately rather than skip it.
Cause only with a test
We attribute a sales change to our work only when a test designed to measure it supports that. Otherwise we label it as an observation.
FAQs
Questions
Do you do AEO, GEO or LLM visibility?
Yes. We use answer engine optimisation, generative engine optimisation and LLM visibility to describe this work: finding out what AI says about you, then improving the pages, listings and sources it draws on.
Do we need to advertise with you?
No. We run it for brands whether or not we manage their ads. If we do run your Google Ads, we also start from the searches you pay for and make the ad changes ourselves.
Can you guarantee AI will recommend us?
No. Nobody controls what AI says. We show you what it says, act on the parts that can be changed, and check whether it moved.
Which AI tools do you check?
Google's AI Overviews and AI Mode, ChatGPT and Gemini. We add others when we can capture them reliably.
How is this different from AI visibility software?
We are not a software subscription. We start from the searches and questions that matter to your sales, look at your own data, and make or brief the changes.
Do you need access to our accounts?
Not for a single finding: that uses public search results only. For clients we use read access to Google Analytics and Search Console, and Google Ads if you advertise.
What does it cost?
For our Google Ads clients it is included in management. For other brands we agree a fixed price before we start. A single finding is free for businesses spending A$30,000 or more a month on Google Ads.
Request a finding
Send us your website and the searches or questions that matter most to your sales. Businesses spending A$30,000 or more a month on Google Ads get one dated finding, free, with the evidence behind it. For everyone else, we will reply with a quote.