Healthcare SEO
Medical Centre SEO
Get found on Google by patients searching for doctors, GPs and medical services in your area. Our Medical Centre SEO services help you increase patient visits and bookings through optimised Google Business Profile and website SEO.
Google Business Profile for Medical Centres
Local SEO starts with your Google Business Profile (formerly Google My Business)
Claim your Google Business Profile listing and complete the verification process to take control of your online presence.
Complete all fields: business name, address, phone, hours, website URL, appointment links, and business description with relevant keywords.
Select the right primary and secondary categories: Medical Centre, General Practitioner, Family Practice, etc.
List all services offered: bulk billing, skin checks, vaccinations, women's health, mental health, chronic disease management.
Add photos of your practice: reception, waiting room, consulting rooms, staff photos, and exterior signage.
Encourage patient reviews and respond professionally to all feedback. Reviews are a key ranking factor for local SEO.
Website SEO for Medical Centres
Optimise your website to rank for searches like "doctor near me", "GP [suburb]", and "medical centre [location]"Doctor Profile Pages
Create individual pages for each doctor with their qualifications, specialties, languages spoken, and appointment availability.
Service Pages
Dedicated pages for each service: GP consultations, health assessments, vaccinations, skin checks, mental health, women's/men's health.
Location & Contact Info
Clear address on homepage with embedded Google Map. Phone numbers with click-to-call markup for mobile users.
Online Booking Integration
Integration with patient booking engines like HotDoc, HealthEngine, or your practice management system.
Technical Requirements
Essential technical SEO for healthcare websitesMobile-Friendly Design
Most patients search on mobile. Your website must be responsive with fast load times and easy-to-tap buttons.
Structured Data (Schema)
Medical practice schema markup helps Google understand your services, doctors, and location for rich search results.
Local Citations
Consistent NAP (Name, Address, Phone) across all directories: HealthEngine, HotDoc, Yellow Pages, True Local, and healthcare directories.
Technical SEO
SSL security, fast page speed, proper sitemap, robots.txt, and Google Search Console setup for ongoing monitoring.
Client Reviews
What Our Clients Say
FAQs
Medical Centre SEO FAQs
Common questions about SEO for doctors and medical practices
Why do medical centres need SEO?
77% of patients search online before booking an appointment. If your medical centre doesn't appear in "doctor near me" or "GP [suburb]" searches, you're losing patients to competitors who do.
What is Google Business Profile for doctors?
Google Business Profile (formerly Google My Business) is your free listing that appears in Google Maps and local search results. It shows your address, hours, reviews, and allows patients to call or get directions directly.
How important are patient reviews for SEO?
Very important. Google uses review quantity, quality, and recency as ranking factors. Practices with more positive reviews typically rank higher in local search results.
Should each doctor have their own page?
Yes. Individual doctor profile pages help you rank for searches like "female GP [suburb]" or "doctor specialising in [condition]". Include qualifications, interests, and languages spoken.
How long does Medical Centre SEO take?
Local SEO typically shows improvements within 3-6 months. Google Business Profile optimizations can show results faster, while website SEO is a longer-term investment.
Do you work with healthcare booking systems?
Yes. We integrate with HotDoc, HealthEngine, and other patient booking systems to ensure your online booking links are properly configured and tracked.
Increase patient visits and bookings
Get a free SEO audit for your medical centre. Call 02 8003 3026 or use our Local SEO Tool.